MCHbest. NPM 1: Well-Woman Visit
Strategy. Media Campaigns
Approach. Utilize media outlets to promote preventive medical visits.
Overview. Mass media campaign appears to have been successful in increasing preventive services.”1
Evidence. Moderate. Television media appears to be effective. Access the peer-reviewed evidence on television media and other media through the MCH Digital Library. (Read more about understanding evidence ratings).
Target Audience. Community.
Outcome. Percent of women with a past year preventive visit. For detailed outcomes related to each study supporting this strategy, click on the peer-reviewed evidence link above and read the "Intervention Results" for each study.
Examples from the Field. There are currently 9 ESMs across all states/jurisdictions that use this strategy directly or intervention components that align with this strategy. Access descriptions of these ESMs through the MCH Digital Library. You can use these ESMs to see how other Title V agencies are addressing the NPM.
Sample ESMs. Using the approach “Utilize media outlets to promote preventive medical visits,” here are sample ESMs you can use as a model for your own measures using the Results-Based Accountability framewor (for suggestions on how to develop programs to support this strategy, see The Role of Title V in Adapting Strategies):
Note. ESMs become stronger as they move from measuring quantity to measuring quality (moving from Quadrants 1 and 3, respectively, to Quadrants 2 and 4) and from measuring effort to measuring effect (moving from Quadrants 1 and 2, respectively, to Quadrants 3 and 4).
1 Morrell, S., Perez, D. A., Hardy, M., Cotter, T., & Bishop, J. F. (2010). Outcomes from a mass media campaign to promote cervical screening in NSW, Australia. Journal of Epidemiology & Community Health, 64(9), 777-783.