MCH Best. NPM 14.2: Smoking in the Household
Telephone Counseling + Education Materials
MCH Strategy. Provide telephone counseling + educational materials to reduce children’s exposure to secondhand smoke in the home.
Overview. Research indicates that using tobacco smoke quit lines, 2-1-1 call centers, or other programs that provide telephone counseling and educational materials to establish a home smoking ban and/or quit or reduce smoking can be effective. Examples of studies with positive outcomes used a variety of educational materials (e.g., a guide to establishing a smoke-free home; materials based on parent’s “stage of change”), and one or more coaching calls with trained counselors.1-4
Evidence. Moderate. Research has consistently showed positive results for this strategy. The strategy of using telephone-based counseling + educational materials to reduce children’s exposure to secondhand smoke in the home has been tested more than once and results trend positive overall. Access the peer-reviewed evidence through the MCH Digital Library. (Read more about understanding evidence ratings).
Target Audience. Parents/caregivers.
Outcome. Establishment of a household smoking ban; Reduction or cessation of cigarette consumption. For detailed outcomes related to each study supporting this strategy, click on the peer-reviewed evidence link above and read the "Intervention Results" for each study.
Examples from the Field. There are currently 2 ESMs across all states/jurisdictions that align with components of this intervention strategy. Access descriptions of these ESMs through the MCH Digital Library. You can use these ESMs to see how other Title V agencies are addressing the NPM.
Sample ESMs. Using the strategy “Provide telephone counseling + educational materials to reduce children’s exposure to secondhand smoke in the home,” here are sample ESMs you can use as a model for your own measures using the Results-Based Accountability framework (for suggestions on how to develop programs to support this strategy, see The Role of Title V in Adapting Strategies):
Note. ESMs become stronger as they move from measuring quantity to measuring quality (moving from Quadrants 1 and 3, respectively, to Quadrants 2 and 4) and from measuring effort to measuring effect (moving from Quadrants 1 and 2, respectively, to Quadrants 3 and 4).
1 Bundy LT, Haardörfer R, Kegler MC, Owolabi S, Berg CJ, Escoffery C, Thompson T, Mullen PD, Williams R, Hovell M, Kahl T, Harvey D, Price A, House D, Booker BW, Kreuter MW. (2018). Disseminating a Smoke Free Homes program to low SES households in the US through 2-1-1: Results of a national impact evaluation. Nicotine & Tobacco Research. 2018 Dec 5. doi: 10.1093/ntr/nty256.
2 Kegler MC, Bundy L, Haardorfer R, Escoffery C, Berg C, Yembra D, et al. A minimal intervention to promote smokefree homes among 2-1-1 callers: a randomized controlled trial. American Journal of Public Health 2015;105(3):530–7.
3 Abdullah ASM, Lam TH, Mak YW, Loke AY. A randomized control trial of a smoking cessation intervention on parents of young children - a preliminary report (POS2-011). Society for Research on Nicotine and Tobacco 10th Annual Meeting, 2005 February 18-21; Phoenix, AZ. 2005:65.
4 Schuck K, Bricker JB, Otten R, Kleinjan M, Brandon TH, Engels RC. Effectiveness of proactive quitline counselling for smoking parents recruited through primary schools: results of a randomized controlled trial. Addiction 2014;109 (5):830–41.