Skip Navigation

Strengthen the Evidence for Maternal and Child Health Programs

Sign up for MCHalert eNewsletter

Evidence Tools
MCHbest. Childhood Vaccination with MMR, Flu, and HPV.

MCHbest Logo

Strategy. Vaccine Education and Awareness Campaigns

Approach. Offer vaccine education and awareness campaigns to increase the initiation of the HPV vaccine.

Return to main MCHbest page >>

Overview. HPV vaccine education increases the Percent of children who receive vaccinations.[1, 2, 3, 4] Regardless of how the education was provided. (mailing campaign of written materials,[1] social media,[2] a telephone conversation,[3] or a comprehensive educational seminar,[4]) all methods resulted in an uptake of the initial HPV dose of the vaccine. The comprehensive educational programs yielded greater results in completing the 3-dose series.[2, 4]

Evidence. Moderate Evidence. Strategies with this rating are likely to work...

Access the peer-reviewed evidence through the MCH Digital Library or related evidence source.

Potential Data Sources. Data to support this strategy can be accessed through:

  • County/state surveillance data
  • Qualitative data
  • Student/school staff reporting data on knowledge/resources on HPV

Outcome Components. This strategy has shown to have impact on the following outcomes (Read more about these categories):

  • Access to/Receipt of Care. This strategy increases the ability for individuals to obtain healthcare services when needed, including preventive, diagnostic, and treatment services.
  • Utilization. This strategy improves the extent to which individuals and communities use available healthcare services.
  • Timeliness of Care. This strategy promotes delivery of healthcare services in a timely manner to optimize benefits and prevent complications.

Detailed Outcomes. For specific outcomes related to each study supporting this strategy, access the peer-reviewed evidence and read the Intervention Results for each study.

Intervention Type. Health Teaching (Education and Promotion) (Read more about intervention types and levels as defined by the Public Health Intervention Wheel).

Intervention Level. Community-Focused

Examples from the Field. There are currently no ESMs that use this strategy. Search similar intervention components in the ESM database.

Sample ESMs. Here are sample ESMs to use as models for your own measures using the RBA framework (see The Role of Title V in Adapting Strategies).

Quadrant 1:
Measuring Quantity of Effort (“What/how much did we do?”)

  • Number of HPV vaccine education and awareness activities conducted, such as community forums, media campaigns, and health fairs. (Measures HPV vaccine education outreach efforts and opportunities for engagement)
  • Number of adolescents and parents reached with HPV vaccine information and messaging through various channels and touchpoints. (Measures HPV vaccine campaign reach and exposure for families)

Quadrant 2:
Measuring Quality of Effort (“How well did we do it?”)

  • Percent of HPV vaccine education and awareness activities conducted, such as community forums, media campaigns, and health fairs. (Measures HPV vaccine education outreach efforts and opportunities for engagement)
  • Percent of adolescents and parents reached with HPV vaccine information and messaging through various channels and touchpoints. (Measures HPV vaccine campaign reach and exposure for families)

Quadrant 3:
Measuring Quantity of Effect (“Is anyone better off?”)

  • Number of schools, health systems, and community organizations that integrate HPV vaccine education into their policies, programs, and services. (Measures institutionalization and sustainability of HPV vaccination education campaign)
  • Number of best practices, toolkits, and resources disseminated to support replication and adaptation of successful HPV vaccine education initiatives. (Measures knowledge sharing and capacity building as results of HPV vaccination campaign)
  • Number of communities that achieve and sustain high HPV vaccination rates and reduced incidence of HPV-related cancers over time. (Measures long-term population health impact of HPV vaccination campaign)
  • Number of success stories and positive social media conversations generated by individuals and families who have benefited from HPV vaccination. (Measures social impact of HPV vaccination campaign)

Quadrant 4:
Measuring Quality of Effect (“How are they better off?”)

  • Percent of schools, health systems, and community organizations that integrate HPV vaccine education into their policies, programs, and services. (Measures institutionalization and sustainability of HPV vaccination education campaign)
  • Percent of best practices, toolkits, and resources disseminated to support replication and adaptation of successful HPV vaccine education initiatives. (Measures knowledge sharing and capacity building as results of HPV vaccination campaign)
  • Percent of communities that achieve and sustain high HPV vaccination rates and reduced incidence of HPV-related cancers over time. (Measures long-term population health impact of HPV vaccination campaign)
  • Percent of success stories and positive social media conversations generated by individuals and families who have benefited from HPV vaccination. (Measures social impact of HPV vaccination campaign)

Note. When looking at your ESMs, SPMs, or other strategies:

  1. Move from measuring quantity to quality.
  2. Move from measuring effort to effect.
  3. Quadrant 1 strategies should be used sparingly, when no other data exists.
  4. The most effective measurement combines strategies in all levels, with most in Quadrants 2 and 4.

Learn More. Read how to create stronger ESMs and how to measure ESM impact more meaningfully through Results-Based Accountability.

References

[1] Coley, S., et al. (2018). Large-scale reminder initiative to improve HPV vaccination coverage among 11- to 13-year-old adolescents. Vaccine, 36(33), 4904-4909.

[2] Daniel, C. L., Lawson, F., Vickers, M., Green, C., Wright, A., Coyne-Beasley, T., Lee, H. Y., & Turberville, S. (2021). Enrolling a rural community pharmacy as a Vaccines for Children provider to increase HPV vaccination: a feasibility study. BMC Public Health, 21(1), 1266. https://doi.org/10.1186/s12889-021-11304-8

[3] Bastani, R., Glenn, B. A., Singhal, R., Crespi, C. M., Nonzee, N. J., Tsui, J., ... Taylor, V. M. (2022). Increasing HPV Vaccination among Low-Income, Ethnic Minority Adolescents: Effects of a Multicomponent System Intervention through a County Health Department Hotline. Cancer Epidemiology, Biomarkers & Prevention, 31(1), 175–182. https://doi.org/10.1158/1055-9965.EPI-20-1578

[4] Krantz, L., Ollberding, N. J., Burdine, A. F., & Burrell, M. C. (2017). Increasing HPV vaccination coverage through provider-based interventions. Pediatrics, 140(3), e20161764.

This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number U02MC31613, MCH Advanced Education Policy, $3.5 M. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.